Let’s take a moment to level-set. When you read the term continuous feedback, what do you think of? Conduct a web search on the term and about 70% of the articles that return address topics including managers scheduling continuous touchpoints with direct reports, capitalizing on teachable moments, coaching, etc. All components of continuous feedback. But what’s missing? DATA. For continuous feedback to be truly effective, the process must include a data gathering method to identify employee performance trends.